Social media, now a mode of communication for nearly all working adults, is also a springboard to make brands and products relatable, and therefore, shareable. Here are some tips to get the most out of your posts.
Through social media, your business can create a "family" of sorts, by connecting and communicating with audiences about topics they are interested or involved in.
Whoever you want your community to be (distributors, investors, influencers, a core market, geographic-specific, certain demographics, or others), create information that is targeted, helpful, and highly relevant to them.
WHAT CAN WE DO FOR YOU?
Companies should build awareness of not only product offerings, but also how they solve common problems.
To maintain consistency everywhere, stay on brand across your platforms with graphics, videos, and imagery. However, adapt the content to fit each platform and its particular audience, and have a system in place to change things on the fly if needed.
GET WITH THE PROGRAM
With the creation of an editorial calendar, your company can develop a predictable and consistent presence on all of your platforms, with catered messages for each group of admirers. But be sure to vary publishing times to outsmart algorithms.
A WATERTIGHT PLAN
A solid Point of View (POV) is the perfect partner with your strategy to effectively boost followers and stay on message.
Check out monitoring tools to keep an ear on the discussions and trends that your audiences are talking about. That information helps you make knowledgeable decisions, faster.
YOU CAN LEAD & FOLLOW
Make sure to follow industry-related thought leaders, event organizers, and competitors, to stay up to date on what they’re discussing.
Decide what means success for your company, whether it is engagement, impressions, followers or another metric. Or, choose an agency partner that you trust who can measure and interpret this for you.
"Organically, the purpose is to build your community—connect to and engage with the people and topics they are interested in and are talking about. You need to manage your community and listen to them. Goal is to make your brand, products, and business solutions relatable to your audiences."
TMC is the premier marketing agency devoted to the marketing needs of the chemical and specialty ingredient industry. We help manufacturers and distributors market their ingredients to brands worldwide. Our expertise spans across 7 sectors, including food, pharma & life sciences, paints & coatings, beauty & personal care, agro, water treatment and HI&I. We focus on innovator companies who lead the way in creating ingredients for today’s demanding consumers.