We help you understand and connect with business buyers.
Blog
Seventy-one percent of North American B2B marketers used video marketing in 2020, according to the Content Marketing Institute. BreadNBeyond’s and Wowzyl’s figures are even higher–81% and 85%, respectively. So don’t get left behind!
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Blog
Brand authenticity is more important now more than ever. But how do you convey your essence to your audiences? In a world that is increasingly grasping for meaning, be a beacon by clearly projecting what you stand for.
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Blog
More than half of all B2B companies are not measuring the impact of their social media posts, according to Earnest Agency. This diminishes a company’s effectiveness online, wasting both your time and money. Here are some metrics to help you stay on top of your game and grow your audience.
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Blog
It’s time to revisit and rethink e-mail’s undeniable benefits. From content to involvement to reach and cost, electronic correspondence deserves a seat at the marketing table.
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Blog
Social media has quickly become an important communication tool for businesses. TMC breaks down the differences between each platform for organic use to help you decide which are the best fit for your organization and how to get the most out of your communication strategy.
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Blog
Social media, now a mode of communication for nearly all working adults, is also a springboard to make brands and products relatable, and therefore, shareable. Here are some tips to get the most out of your posts.
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Blog
The year 2020 will go down in history as a challenging one and much of the blame will point to a deadly virus. Euromonitor predicts that with the exception of fresh food, packaged food, and home care, COVID-19 will have a negative impact on all consumer markets.
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Blog
As the world faces ongoing business challenges due to the COVID-19 pandemic, there are several trends that beauty and cosmetic brands, as well as ingredient suppliers, can rely on to both develop new products and successfully market them to consumers.
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Fact Sheets
TMC is the premier agency devoted to the marketing needs of the chemical and specialty ingredient industry. Our expertise helps manufacturers and distributors market their ingredients to brands worldwide.
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Fact Sheets
Since 1986, TMC has delivered effective solutions to the marketing challenges of B2B companies around the globe with our strategic and creative insights, ideas and implementation, and proven track record of outstanding and responsive client service.
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Blog
The specialty and chemical ingredient industry is competitive. Manufacturers and distributors must respond to brands quickly to address the ever-changing desires of consumers. By 2030, Mitel predicts consumers in the Personal Care Market will dictate exactly what products they want from companies and in the Food industry, consumers will become more aware of the environmental and ethical impacts of their diets.
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Blog
A Marketing Communication Plan is critical for manufacturers/distributors to succeed in a competitive environment. The plan is a roadmap to help you communicate your value and build trust with your audiences--to tell brands how you can solve their challenges and deliver the expertise and products they need for creating their formulations.
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Blog
AR (a technology that superimposes a computer-generated image on a user’s view of the real world to create a composite view) and VR (a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way) are the next new frontiers in B2B marketing. Instead of shipping your big equipment to a show, save the expense and hassle and show your buyers via a headset instead! We can help you use this technology to show bulky products, CAD drawings, real estate, outdoor-related projects, and more.
Case Study
Did you know that Ray Kroc, founder of McDonald’s fast food chain, originally sold Prince Castle brand milkshake makers? In the movie "The Founder," Michael Keaton plays the Prince Castle distributor and their products are featured in the movie. Prince Castle, owned by Warren Buffet’s Berkshire Hathaway, manufactures products for the quick serve food industry. We recently unveiled their new website at the National Restaurant Association show. See the before and after here!
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Blog
Take your social media engagement to the next level by creating relationships with influencers in your industry. Social influencers in your channels - popular bloggers, podcasters, influential speakers - are great resources to help you reach new buyers. Talk to us about how to find and contract with influencers who use their platform (and followers) to promote your products.